Designing Interactions

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Chapter 5 – Play

Interviews with Bing Gordon, Brendan Boyle, Brenda Laurel, and Will Wright

Bing Gordon, a founder of Electronic Arts, communicates his mastery of the video and computer game industry, presenting a taxonomy of games and interactive formats.

Brendan Boyle leads a team of designers who are dedicated to inventing toys and games at IDEO. He describes the process that his team uses, illustrated by examples.

Brenda Laurel tells of starting Purple Moon to create games for preteen girls, and brings a point of view from theater, research, and academia, as well as a lifetime of experience with play.

Will Wright is a founder of Maxis, an Electronic Arts subsidiary, and creator of the Sims. He is the best-known guru in game design, partly because the Sims is the best-selling game of all time for personal computers, but more significantly because he is so articulate about what he does and how he does it. He gives a lucid account of the attributes behind well-designed play.

Focus Play Group. <em>Photo</em> Nicolas Zurcher

Focus Play Group. Photo Nicolas Zurcher